Are You Looking ?

What does the increasing presence of advertising digital billboards mean for our data, street, cities and collective agency ?
Dezooming from smartphones, this project explores public space as a new field for the economy of attention to expand. Following an in-depth research, the video navigate through several scales of impact. Through this project, I could address some of the issues raised by digital billboards, such as data privacy, bodies computation, ecological footprint, attention quantification and public space ownership.
This video has been realised as part of the collaboration between the KABK and the Research Department of the Dutch Parliament, focussing on AI, language and democracy.