During four months in the summer of 2014, the event « Genève Villes et Champs » was held in Geneva. Gathering 13 massive installations in as many different places in and around Geneva, it was questioning the duality between rural and urban world. With the ever rising demand of new housing, the issue is crucial for the city and its surroundings, as well as the need to open discussions about these forthcoming landscape transformations.
This large-scale event required an efficient and audacious signage system in order to allow visitors to easily travel between these 13 installations thanks to the several pedestrian, bicycle and bus routes. Our small team, led by Ruedi Baur and Imke Plinta, boldly decided that the signage system would be an installation itself, and the event’s fourteenth project.
The whole signage project took a year of hard work, including system conception, signs and tramway design, establishement choices, contacts and negociations with swiss public authorities and other collaborators, technical plans realisation and participation in signs construction.
Find more information on the official website
Photograph : Gabee